16 May BEST SHOPPING ADS CTR STATISTICS 2025
Shopping ads continue to be a major revenue driver for eCommerce brands looking to capture high-intent buyers across search platforms. In 2025, advertisers are paying closer attention not just to cost-per-click, but to click-through rates (CTR) as a key signal of ad effectiveness. According to Amra & Elma , a leading digital marketing agency, CTR is more than just a metric—it’s a reflection of how well your product listings resonate with real-time user intent. A strong CTR means your title, image, price, and promotion are aligned with what shoppers are actively searching for, while a weak one often signals missed relevance or poor presentation.
The growth of mobile shopping and AI-powered personalization is also influencing which ads users choose to click. While Google Shopping remains the default for many advertisers, platforms like Bing are quietly outperforming in certain areas. Industry-specific benchmarks and device trends give deeper insight into what’s working across different markets.
BEST SHOPPING ADS CTR STATISTICS 2025 (Editor’s Choice)
Here are the top 10 shopping ad click-through rate (CTR) statistics, reflecting both historical trends and the latest data for 2025:
1. Average Google Shopping Ads CTR (2025)
The average CTR for Google Shopping Ads across all industries is 0.86%, consistent with previous years.
2. Bing Shopping Ads CTR
Bing Shopping Ads outperform Google Shopping Ads with an average CTR of 1.25%, approximately 45% higher.
3. Industry-Specific CTRs for Google Shopping Ads
CTR varies by industry on Google Shopping Ads:
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- Automotive Supplies: 1.20%
- HVAC & Climate Control: 1.12%
- Computers & Technology: 0.55%
- Clothing & Apparel: 0.76%
- Health & Beauty: 0.74%
4. Google Search Ads CTR (2025)
The average CTR for Google Search Ads is 3.17%, significantly higher than Shopping Ads due to active user intent.
5. Google Display Network (GDN) Ads CTR
Display Ads have a lower average CTR of 0.46%, reflecting the passive nature of display advertising.
6. Median Google Ads CTR Across Industries
The median CTR across all industries for Google Ads is 4.99%, indicating that half of the ads perform above this rate.
7. Top-Performing Industries in Search Ads CTR
Industries with the highest average CTRs in Google Search Ads include:
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- Dating & Personals: 6.05%
- Travel & Hospitality: 4.68%
- Advocacy: 4.41%
8. Lowest-Performing Industries in Search Ads CTR
Industries with the lowest average CTRs in Google Search Ads include:
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- Technology: 2.09%
- B2B: 2.41%
- Consumer Services: 2.41%
9. Mobile Device Influence on Shopping Ads
Mobile devices account for 65% of clicks on paid Google search results, emphasizing the importance of mobile-optimized shopping ads.
10. Google Shopping Ads Conversion Rate
The average conversion rate for Google Shopping Ads is 1.91%, indicating the percentage of clicks that result in a purchase.
These statistics provide valuable benchmarks for evaluating and optimizing your shopping ad campaigns.
BEST SHOPPING ADS CTR STATISTICS 2025 and Future Implications
BEST SHOPPING ADS CTR STATISTICS 2025 #1. Average Google Shopping Ads CTR (2025)
The average click-through rate (CTR) for Google Shopping Ads in 2025 is 0.86%, which remains consistent with previous years. This steady performance indicates a plateau in engagement despite increased competition and automation in campaign optimization. Brands using Shopping Ads need to focus more on image quality, pricing strategies, and promotions to differentiate from similar listings.
Since Shopping Ads appear visually on search results, creative presentation is as important as keyword matching. With AI-driven product recommendations becoming more common, personalized Shopping Ads may push CTRs slightly higher in the next few years. Advertisers may also see growth in CTR as Google introduces more placements in YouTube and Discover. Overall, holding steady at this rate suggests both opportunity and stagnation depending on how campaigns are managed.
BEST SHOPPING ADS CTR STATISTICS 2025 #2. Bing Shopping Ads CTR
Bing Shopping Ads currently hold a 1.25% CTR, making them approximately 45% higher-performing than Google Shopping Ads in this metric. This unexpected lead can be attributed to lower competition, more desktop-based searches, and older demographics more inclined to browse and click. Advertisers who’ve overlooked Bing may be missing out on higher engagement at a potentially lower cost-per-click.
As Microsoft continues to integrate AI across search and its Edge browser gains traction, Bing Shopping Ads could receive a renewed boost. If current trends continue, niche targeting on Bing might outperform broader campaigns on Google. Brands with limited budgets should consider experimenting with Bing to test product interest before scaling. The future could see Bing Shopping Ads become a hidden advantage in well-rounded paid strategies.
BEST SHOPPING ADS CTR STATISTICS 2025 #3. Industry-Specific CTRs for Google Shopping Ads
CTR performance on Google Shopping Ads varies widely by industry, from 1.20% in automotive to just 0.55% in tech. This range highlights how audience intent and product categories heavily influence engagement. Automotive and HVAC benefit from strong visual cues and immediate needs, leading to higher click interest. Meanwhile, tech and apparel may struggle due to overcrowding or less urgent purchase decisions.
Marketers should study their niche benchmarks instead of relying on the overall 0.86% average. These industry insights also help in adjusting expectations and budgets. Moving forward, segmentation by product category will be key to achieving more predictable outcomes in Shopping campaigns.
BEST SHOPPING ADS CTR STATISTICS 2025 4. Google Search Ads CTR (2025)
With a CTR of 3.17%, Google Search Ads still outperform Shopping Ads significantly. This gap reinforces how user intent on text-based search ads often translates into higher engagement. While Shopping Ads are visual and product-led, Search Ads meet more urgent informational or transactional needs. Brands focusing only on Shopping Ads may want to incorporate more search-based campaigns to capture high-intent traffic.
However, search saturation and rising costs will push advertisers to innovate with ad extensions and dynamic headlines. The future of Search Ads may rely more on automation and personalized targeting, particularly with AI tools managing bidding and copywriting. This higher CTR benchmark will likely remain stable, acting as a ceiling most advertisers aim to reach.
BEST SHOPPING ADS CTR STATISTICS 2025 #5. Google Display Network (GDN) Ads CTR
Google Display Network (GDN) Ads maintain a CTR of just 0.46%, reflecting their passive nature in less intent-driven environments. Users typically see these ads while browsing news or entertainment content, not while searching for products. While display ads offer scale and brand visibility, their engagement rate limits direct conversion impact.
For Shopping campaigns, GDN can still serve as a retargeting platform to re-engage previous visitors. As cookie deprecation looms, reliance on first-party data and contextual targeting will reshape GDN strategies. Innovations like programmatic creative testing may help lift performance slightly. In the future, GDN will remain a top-of-funnel tool, with CTR growth depending on more precise audience targeting.
BEST SHOPPING ADS CTR STATISTICS 2025 #6. Median Google Ads CTR Across Industries
The median CTR across all Google Ads campaigns sits at 4.99%, much higher than the Shopping average. This indicates that many industries still achieve strong engagement with well-structured paid campaigns. It also emphasizes how non-shopping ads, like search or performance max, may provide more consistent clicks. Marketers need to evaluate whether their lower Shopping CTRs reflect product issues, ad formatting, or targeting misalignment.
Knowing this median helps in benchmarking across campaign types and adjusting expectations. It also justifies testing new ad formats to push Shopping CTR closer to the median. If Google continues to blend Shopping into omnichannel formats, CTR gaps may begin to close.
BEST SHOPPING ADS CTR STATISTICS 2025 #7. Top-Performing Industries in Search Ads CTR
Industries like dating (6.05%), travel (4.68%), and advocacy (4.41%) have the highest CTRs in Google Search Ads. These sectors benefit from high emotional stakes, strong intent, and low product complexity. For Shopping Ads, drawing inspiration from these industries can help structure compelling CTAs or limited-time offers. These CTRs suggest that urgency and emotional triggers directly drive clicks, regardless of ad format.
Future campaigns in Shopping can incorporate these elements through custom promotions and seasonal messaging. As consumer attention spans shorten, Shopping ads that mirror search tactics—like urgency and relevance—will perform better. High CTRs in these sectors also show the value of understanding buyer psychology in ad copy and design.
BEST SHOPPING ADS CTR STATISTICS 2025 #8. Lowest-Performing Industries in Search Ads CTR
On the other end, tech (2.09%), B2B (2.41%), and consumer services (2.41%) reflect the lowest CTRs in search ads. These sectors often deal with longer buyer journeys, higher ticket prices, or require more education, which impacts engagement. This same dynamic appears in Shopping Ads, where complex or expensive items yield fewer impulsive clicks. To overcome this, marketers need to provide more product information upfront—like reviews, comparison charts, or certifications.
In Shopping formats, this means using extensions or custom labels to highlight value propositions. Future performance will rely on turning product feeds into trust-building formats that encourage clicks despite higher buyer hesitation. Lower CTRs shouldn’t mean failure—they signal the need for layered, informative ad experiences.
BEST SHOPPING ADS CTR STATISTICS 2025 #9. Mobile Device Influence on Shopping Ads
Mobile devices account for 65% of all paid search clicks, including Shopping Ads. This dominance requires advertisers to prioritize mobile UX, from image clarity to load speed. Poor mobile optimization can waste the majority of clicks before users even reach the landing page. As mobile shopping becomes the default, Google’s algorithms may further prioritize mobile-friendly product feeds in auction rankings.
Brands should also tailor Shopping creatives for vertical scrolling and test mobile-exclusive promotions. In the future, Shopping Ads that are mobile-first—both in visuals and CTA format—will outperform desktop-optimized ones. This shift will also impact how product photography and descriptions are created, moving toward mobile-native formats.
BEST SHOPPING ADS CTR STATISTICS 2025 #10. Google Shopping Ads Conversion Rate
The average conversion rate for Google Shopping Ads is 1.91%, meaning nearly 2 out of every 100 clicks result in a purchase. While CTR measures interest, this metric shows how well ads close the loop with transactions. Higher CTR with poor conversion means wasted spend, while lower CTR with high conversion still delivers value. Brands must balance the two by analyzing both metrics in tandem.
Future trends may see improvements in conversion rate as Shopping Ads adopt AI personalization and better product matching. As zero-click search behavior grows, Shopping Ads need to pull more weight in getting the sale directly from the SERP. Ultimately, conversion success depends on price competitiveness, trust indicators, and real-time inventory syncing.
Why CTR Benchmarks Matter for Smarter Shopping Ad Strategies
Understanding click-through rate benchmarks is essential for optimizing every element of your shopping ad campaigns. These statistics reveal not only how your ads perform against competitors but also how user behavior is evolving across platforms and devices. From Google’s stable averages to Bing’s surprising edge, there’s no one-size-fits-all approach—each product category and audience requires tailored strategy. Mobile dominance and AI-based targeting are raising the stakes for creative execution and real-time optimization.
Brands that treat CTR as an active performance lever—not just a passive metric—are more likely to refine their bids, imagery, and copy in ways that improve conversion. As 2025 progresses, smart advertisers will use these benchmarks to balance visibility and efficiency in their product feeds. Ultimately, a high CTR isn’t just a vanity number—it’s the front door to ROI in paid shopping campaigns.
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