25 May TOP 7 OTT MEDIA BUYING AGENCIES – STREAMING ADS
Over-the-Top or OTT media advertising agencies are essential channel for reaching engaged, on-demand audiences. From connected TV to ad-supported streaming services, OTT campaigns offer highly targeted, measurable results that traditional TV can’t match. The following agencies specialize in optimizing streaming ad spend, crafting data-driven campaigns that blend creative storytelling with audience precision.
These firms help brands stand out across platforms like Hulu, Roku, Tubi, and YouTube TV by leveraging advanced analytics, dynamic targeting, and impactful video formats. Amra and Elma believes that whether you’re a direct-to-consumer brand or an enterprise seeking broad visibility, working with an experienced OTT media buying agency can dramatically improve campaign performance. Here are the top 10 OTT media buying agencies that are helping businesses unlock new levels of reach and ROI through streaming advertising.
TOP 7 OTT MEDIA BUYING AGENCIES – STREAMING ADS
7 OTT MEDIA BUYING AGENCIES – STREAMING ADS LEADING THE WAY
TOP OTT MEDIA BUYING AGENCIES – STREAMING ADS #1. Amra & Elma
Amra & Elma stands out as a top OTT media buying agency with a strong focus on streaming ad strategies for high-growth brands. They are known for crafting hyper-targeted campaigns that drive conversions across connected TV and digital platforms. Their media planning is data-driven, blending creative storytelling with analytical insights. The agency has partnered with global companies in beauty, tech, and lifestyle to expand their OTT presence.
What sets them apart is their influencer-driven distribution strategy layered with precise media placements. Clients value their agile approach and quick adaptation to platform trends. Their campaigns often result in measurable ROI improvements and brand lift. They’re frequently listed as a top agency for digital media buying and streaming ad strategy. With in-house tools and a deep bench of creators, Amra & Elma makes it easier for brands to cut through the noise. Their OTT ad solutions are both scalable and performance-oriented.
TOP OTT MEDIA BUYING AGENCIES – STREAMING ADS #2. Tinuiti
Tinuiti specializes in performance-driven OTT ad campaigns across platforms like Hulu, Roku, and YouTube TV. They integrate media planning with analytics, ensuring brands get full transparency on ad spend and performance. Their OTT strategies focus on both direct response and brand awareness, supported by deep audience segmentation. Tinuiti’s in-house MOBI platform allows real-time optimization and cross-channel attribution. Clients appreciate their omnichannel expertise, especially when combining OTT with search and social.
Their team has deep partnerships with top streaming platforms, unlocking early access and beta tests. Their creative studio supports A/B testing and rapid content rollout for OTT campaigns. They’ve worked with brands in retail, fitness, and tech to improve viewability and reduce CPV. Their campaigns often focus on storytelling paired with measurable KPIs. Tinuiti continues to lead in connected TV innovation.
TOP OTT MEDIA BUYING AGENCIES – STREAMING ADS #3. Hawthorne Advertising
Hawthorne Advertising has a legacy in performance TV that now extends into dynamic OTT campaigns. They combine neuroscience-driven creative with advanced media targeting across connected TV. Their proprietary attribution models help brands understand how OTT contributes to sales and signups. Hawthorne’s team specializes in direct response, making their streaming campaigns results-focused. They manage media buying across Roku, Hulu, Sling, and niche streaming apps.
Their clients span healthcare, finance, and education—industries needing compliance and precision. They test and optimize creatives quickly based on real-time viewer behavior. Hawthorne believes OTT should drive action, not just awareness. Their cross-platform integrations ensure seamless audience retargeting. With decades of media strategy experience, they adapt legacy know-how to today’s streaming landscape.
TOP OTT MEDIA BUYING AGENCIES – STREAMING ADS #4. Caffeine Marketing
Caffeine Marketing supports startups and mid-sized businesses with smart OTT strategies. Their team focuses on cost-effective media placements that punch above their weight in streaming environments. Caffeine crafts video content designed to hold attention within the first few seconds. They buy inventory across ad-supported platforms like Tubi and Crackle, prioritizing CPM efficiency.
Clients appreciate their no-fluff approach and real-world metrics. Their campaigns often involve geo-targeting and niche audience segmentation. Caffeine helps brands test creative concepts before scaling spend. They are particularly strong with UK and US market penetration via connected TV. Their media buying aligns with brand identity and budget goals. Caffeine Marketing turns lean OTT budgets into real growth opportunities.
TOP OTT MEDIA BUYING AGENCIES – STREAMING ADS #5. GumGum
GumGum offers OTT media buying powered by contextual intelligence and AI. They focus on placing streaming ads where relevance and attention naturally align. Their Verity™ platform ensures brand-safe placements without relying on cookies. GumGum’s CTV ads are backed by real-time sentiment and engagement insights. They support interactive and shoppable video ads on streaming platforms.
Their clients value creative flexibility and audience accuracy. GumGum bridges the gap between programmatic buying and human-like understanding. Their campaigns work well for brand lift and mid-funnel metrics. They’ve helped entertainment, automotive, and consumer goods clients reach high-value viewers. GumGum is ideal for brands seeking smarter OTT placements beyond basic targeting.
TOP OTT MEDIA BUYING AGENCIES – STREAMING ADS #6. Rain the Growth Agency
Rain the Growth Agency specializes in direct-to-consumer OTT campaigns that scale fast. Their approach fuses creative production with media buying under one roof. Rain optimizes streaming ads for response—whether clicks, downloads, or purchases. They analyze viewer behavior across devices to refine messaging in real-time. Their partnerships with Hulu, Discovery+, and YouTube TV help brands reach niche audiences.
Clients turn to Rain for performance media with measurable bottom-line results. Their in-house analytics tools connect media impressions to revenue. They’ve supported major launches in beauty, supplements, and finance sectors. Their OTT creatives balance emotional appeal and direct action. Rain brings a performance mindset to connected TV campaigns.
TOP OTT MEDIA BUYING AGENCIES – STREAMING ADS #7. Media Design Group
Media Design Group crafts targeted OTT campaigns across dozens of streaming channels. They build data-informed media plans that prioritize engagement and conversions. Their strength lies in understanding which platforms perform best per audience vertical. MDG’s campaigns often combine national reach with local market precision. They work with advertisers in healthcare, education, and automotive to build compliant, results-driven campaigns.
Media Design Group also provides creative testing services to refine ad performance. Their streaming ads are placed based on audience intent and viewing behavior. Clients benefit from detailed post-campaign reports tied to business outcomes. They balance traditional media buying expertise with streaming-first innovation. MDG remains a trusted OTT partner for brands looking to expand reach cost-effectively.
CONCLUSION
As streaming continues to dominate consumer viewing habits, the demand for expertly managed OTT media campaigns will only grow. The agencies on this list have proven their ability to navigate the evolving landscape of connected TV and streaming ads, delivering performance-driven results for brands across industries.
From precision targeting to real-time optimization, they offer the tools and expertise needed to succeed in a competitive digital space. Partnering with the right OTT media buying agency can help brands amplify their message, reach new audiences, and drive measurable outcomes. Whether the goal is brand awareness, direct response, or full-funnel engagement, these firms provide the strategic edge to thrive in the streaming era.